每年的科研成果
每年的科研成果
个人简介
指纹图谱
深入其中 Sheng Bi 为活跃的研究主题。这些主题标签来自此人的成果。它们共同形成唯一的指纹。
-
Conversion privileges? The effect of convertible debt on strategic emphasis and firm performance
Wen, Y., John Mariadoss, B. & Bi, S., 2025, (已接受/待刊) 在: Journal of Marketing Theory and Practice.科研成果: 期刊稿件 › 文章 › 同行评审
-
How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms
Song, S., Ji, Y. & Bi, S., 2025, (已接受/待刊) 在: Marketing Intelligence and Planning.科研成果: 期刊稿件 › 文献综述 › 同行评审
-
The effect of stress on compliance with health-related advertising
Bi, S. & Li, M., 4月 2025, 在: Journal of Business Research. 193, 115328.科研成果: 期刊稿件 › 文章 › 同行评审
-
The multiple-identity effect: how multiple social identities shape the perception of time
Li, M. & Bi, S., 2025, (已接受/待刊) 在: Marketing Letters.科研成果: 期刊稿件 › 文章 › 同行评审
-
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements
Bi, S., Perkins, A., Chen, H. & Phifer, B., 2024, 在: Journal of Advertising. 53, 3, 页码 377-396 20 页码科研成果: 期刊稿件 › 文章 › 同行评审
3 引用 （Scopus）